{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of luxury brands drive direct exposure through social media advertising and marketing, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't altered much in decades; it does not have TikTok, and doesn't prov